In today's business world, having a website is an absolute must. However, when looking for website design companies, you should ask about more than just the price before you decide to let someone set up your company web page.
Teresa decided she wanted to turn her passion for baking into a profitable business. The problem was, how did she find a way to attract customers and build her business into a success. She had the beginnings of a following just from her friends and family who loved her cookies and baked goods.
But in order to really be a success, she needed to find a way to get her company name known and get customers in the door. Even better, would be if she could find a way to start attracting online customers and getting orders from across the country.
After talking to a number of web design companies, she decided on the person she felt most comfortable with and who seemed to have a track record of designing websites for companies that became successful. Today, Teresa enjoys getting high amounts of website traffic and orders every day based on website visits alone.
So, the question for you is, what can website design companies do for your company to help you grow?
Elements of a Good Web Design
Good website design companies know the key elements of good web design, which are the things that keep website visitors engaged and interested. However, before talking to website design companies, it is important that you have a basic grasp of these elements so that you can identify them when you are talking to a prospective designer.
Color Scheme - The color scheme of a good website should integrate colors that compliment your company logo. Good website design companies should be able to talk to you about the impact of different colors on site visitors and the response that certain colors can elicit from viewers. For example, fire engine red elicits a different response than cool blue.
Fonts - The font you use in your web design can have a huge impact on the effectiveness of your web pages. Good website design companies know the difference between a serif and a sans serif font and when it is appropriate to use each kind of font. Sans serif fonts are better for small font sizes and if you have a great deal of text. Serif fonts are better for larger print and small amounts of text.
Usability - Ultimately, if you have a beautiful website but it is hard for visitors to use, you will lose sales and people will leave your website frustrated and annoyed. Good website design companies will show you how the will make your website flow intuitively and naturally from one web page to the next and prompt visitors to go to the sales page and make a purchase.
Good website design companies can make your company attractive to visitors. They can help you create content that engages visitors and keeps them interested and want to buy your services or products. Website design companies can help you create the foundation to invite visitors to become interested in your company. However, it is up to you to refresh your content regularly and promote your company in ways that spur potential customers to explore your products and services further.
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