Thursday, March 22, 2012

Using Postcards to Promote Your Web Design Company

The concept of a web design company didn't even exist twenty years ago (in the early Nineteen Nineties). Now it is a big business and growing. The number of websites numbers in the many millions; the number of web pages numbers in the billions - and these numbers are growing exponentially.

Postcards have been around since the nineteenth century. They are still a big business - sort of.

So how can you use this very old, somewhat antiquated form of media in order to promote one of the most modern forms - the web design company?

First of all, let's analyze what it means to start a web site. It means that you put your site out there and the world basically ignores it. The search engine "web crawlers" will find it eventually, but even with that, it might take a very long time for purchasers of your service to find you.

The solution to this problem is that you must find ways to drive people to your site.

Let's say you are developing a mailing list. Obviously you can email people, but many emails are deleted as spam. What's the advantage, then, of the old-fashioned post card?

First of all, it's a physical object. It has to be picked up and looked at. Someone has to read it and make a decision.

Can you take advantage of the fifteen seconds someone will need in order to make a decision about your postcard? Can you use those fifteen seconds to get her to find your site on the web?

The answer should be 'Yes', and here are some ways you can do it:

1) Even newer than web design companies are QR codes. You've seen them. They are funny looking squares with a complex pattern of shapes which is read by your smart phone. One will fit easily on your postcard. All the customer has to do is scan the QR code and she will be led to a page on which you can put text, data, images or whatever you like. What would you likely put on that page that can't fit on a post card? How about a superb page design you have done for someone else's website? Put your best effort out there, and you increase your chances of someone contacting you for a paid job.

2) The next way you can use your postcard is to include web addresses, phone numbers, and all those other standard contact means. There's plenty of room for the QR code and the contact information.

3) The third thing that will go nicely on the postcard itself is a colorful design or image or logo - anything that tells the world that you are in the design business. How you do this and what you choose to use is up to you, but that's your specialty and you're the expert. It's the specialty of the post office to make sure that your two thousand cards get to where they are supposed to be.
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